- A CASP license requirement for EU advertising activities will take effect for advertisers starting from April 2025.
- Firms must follow EU standards to promote their products in the region under the new policy which follows MiCA regulations.
- Users of non-compliant accounts will get a seven-day advance notice for account suspension from Google to maintain account transition integrity.
On April 23, 2025 Google will implement updated requirements for cryptocurrency exchange and software wallet advertising in the European Union. The modifications represent part of a strategy to match the upcoming MiCA regulation which establishes standardized crypto regulations for every EU nation. The Crypto-Asset Service Provider (CASP) license stands as the essential requirement under MiCA that enables advertising businesses in the region according to Meta executives.
Ad Rules Aligned with MiCA Standards
International digital asset oversight has led the EU to create new legislation that prompted this policy update. MiCA adopted in 2023 establishes legal guidelines while protecting customers along with stabilizing crypto market stability. Google has established CASP license requirements to conform its platform standards to the latest EU regulatory standards.
Firms operating under the MiCA guidelines must acquire a regulatory license that indicates compliance to run advertising campaigns in the EU. The requirements exist to confirm that regulated firms can advertise to EU audiences through Google’s advertising platforms.
Google Tightens Crypto Ads in EU Transition
Under current arrangements Google will recognize the crypto licenses from Finland and France and Germany where their operations exist today. The licenses issued by authorities in Finland, France and Germany will stay active temporarily until June 30, 2025 in Finland, until June 30, 2026 in France, and until December 30, 2025 in Germany. The acceptance of MiCA-compliant licenses becomes the exclusive condition from these dates onwards.
The updated policy affects various crypto companies which run their operations through present local working frameworks. The new policy will restrict the advertising opportunities of unlicensed platforms and it may create consistent standards throughout the European crypto market. MiCA requirements might add additional expenses for market participants to obtain their licenses.
Google Sets 7-Day Crypto Ad Warning
The updated policy implementation from Google will happen gradually following its announcement. The Google advertising platform will warn advertisers through a character notice of at least seven days before beginning an account suspension.
This regulatory policy establishes itself as a major step in European digital asset management as major corporations show support for transparency standards enforced in cryptocurrency markets.
