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Bitcoin Surpasses Amazon in Market Value as Institutional Demand Grows

Veronicah Peninah by Veronicah Peninah
July 14, 2025
in Market, News
Reading Time: 4 mins read
Bitcoin Surpasses Amazon in Market Value as Institutional Demand Grows
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  • Bitcoin’s market capitalization has surged to $2.40 trillion, placing it above Amazon and securing its position as the fifth-largest asset globally.
  • Recent ETF inflows totaling nearly $9 billion have significantly contributed to Bitcoin’s price increase and growing market cap.
  • Open interest in Bitcoin futures has risen above $80 billion, aligning with BTC’s climb past $120,000

Bitcoin has crossed a major financial milestone, rising to the fifth spot in global asset rankings after surpassing Amazon in market value. Currently, Bitcoin’s market capitalization has climbed to $2.40 trillion following a 3.8% price increase, bringing BTC to $122,415. This pushed the digital asset ahead of Amazon, previously ranked fifth among the world’s largest assets.

Bitcoin Flips Amazon — Now 5th Largest Asset in The World

With a market cap of $2.40T, #Bitcoin just passed Amazon.
From digital money to global giant — this is just the start.

What’s next for $BTC? pic.twitter.com/KpmZj2Lemq

— Crypto Patel (@CryptoPatel) July 14, 2025

It is this new valuation that puts Bitcoin in the 5th place in the worldwide asset hierarchy, just after Apple, Microsoft, Nvidia, and Gold. The milestone points out to the ever-rising importance of Bitcoin in the financial sphere and signifies the rising significance of the digital assets in investment funds.

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ETF Inflows Support Price Growth and Institutional Demand

The rise in Bitcoin market capitalization was complemented by substantial ETF inflows, which were near $1.02 Billion according to industry reports. The inflows reflect increasing institutional appetite, with various top firms allocating capital to Bitcoin through regulated investment products.

LOOK AT THAT #Bitcoin PUMP!

ETF net inflow.
+$1.02B on July 11.
BTC hitting $122,400.01
3.87% rise, in Trend up.
The chart’s green bars.
$110.19B in total net.#BitcoinETF #bullrun pic.twitter.com/KsekLqvTHw

— G A E L (@Gael_Gallot_) July 14, 2025

The institutional investor buildup is behind the latest price appreciation and adds to the latest trend of how Bitcoin is considered in mainstream finance. Furthermore, the magnitude of the inflows is brought to perspective the asset’s latest price appreciation.

Experts observe that such demand through ETFs tends to drive long-term holding patterns. This trend could result in decreased supply in circulation, which in turn contributes to sustained bullish price action over the near term.

BTC Surge Triggers Market Reactions and Global Asset Re-Rankings

Bitcoin’s jump in value has directly impacted global asset rankings. By surpassing Amazon, Bitcoin has reshaped the leaderboard of top global assets. Amazon now sits below Bitcoin, which is currently the only digital asset in the top five by market capitalization.

While the analysts have predicted Bitcoin to surpass other top assets, there is no one who can predict with certainty how soon this can happen. However, the trend favors Bitcoin’s growing traction in traditional markets.

Institutional participation is a prime driver of this trend. However, the possibility of further growth might require regulation, sentiment and sustained capital inflows. Despite the nature of turbulence in the crypto sphere, the status of Bitcoin at the top of the world asset list is now deeply established.

BTC Open Interest Futures Spike with Price Surge

Data from Coinglass shows Bitcoin futures open interest rising significantly alongside BTC’s price, especially from late February onward. With the price of Bitcoin rising above $120,000, open interest reached over $80 billion, which shows enhanced participation by institutional and leveraged traders. 

Source:Coinglass

This concurrent rise is a sign of robust market conviction, likely fueled by recent ETF inflows of nearly $9 billion. The trend contradicts Bitcoin’s advancement up rankings of world assets, where it has only beaten Amazon with a $2.40 trillion market capitalization. The unequivocal correlation of price direction and futures activity demonstrates strong bullish energy, which supports the existing position of Bitcoin as the fifth largest asset in the world in terms of market capitalization.

Tags: Bitcoin (BTC) NewsMarket News

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The Blockchain Group added 29 BTC through a €3M capital raise led by TOBAM, bringing total holdings to 1,933 BTC worth €174.8M. Year-to-date, the firm has gained 547.3 BTC, achieving a 1,368.3% bitcoin yield through strategic treasury management. BTC remains central to the firm’s treasury strategy, indicating its commitment to decentralized asset-based capital efficiency. The Blockchain Group has confirmed a new acquisition of 29 bitcoins, totaling approximately €2.8 million. This addition raises its total holdings to 1,933 BTC, currently valued at around €174.8 million. httpsx.com_ALTBGstatus1944640177084813620 The transaction follows a capital increase of about €3 million, backed by lead investor TOBAM. The company reported a bitcoin yield of 1,368.3% year-to-date, translating into a return of 547.3 BTC. This activity is part of its treasury strategy, which focuses on bitcoin accumulation to enhance capital efficiency. The purchase was completed at an average share price of €4.056. The company, known for its involvement in decentralized technologies, views bitcoin as a key component of its portfolio structure. Capital Injection Drives New Bitcoin Purchase The recent acquisition of 29 BTC was funded through a targeted capital increase of roughly €3 million. This financial maneuver enabled The Blockchain Group to strengthen its bitcoin position without affecting operational reserves. According to the company, TOBAM led the funding round and helped secure the necessary capital for the transaction. The shares involved in the raise were issued at an average price of €4.056 each. This move aligns with the company’s stated objective to enhance the value of its diluted capital through strategic crypto asset accumulation. The funds raised allowed the company to complete the bitcoin purchase swiftly, without delay. The move is consistent with previous actions by The Blockchain Group to expand its digital asset exposure. With this acquisition, the group continues executing its plan of treasury optimization using bitcoin as a reserve component. BTC Holdings Reach 1,933 After Latest Move Following the latest transaction, The Blockchain Group now holds a total of 1,933 BTC. At current rates, this represents a value of approximately €174.8 million. These assets are part of the company’s long-term strategy to maintain crypto as part of its treasury reserves. The firm stated that the accumulation aims to boost profitability for shareholders through exposure to digital assets. Notably, the company also disclosed that its year-to-date bitcoin yield reached 1,368.3%, adding 547.3 BTC since January. This figure shows the net gain in bitcoin holdings resulting from market performance and strategic timing. Strategic Asset Focus in Decentralized Ecosystem The Blockchain Group continues to position bitcoin at the center of its capital strategy. This approach shows a broader commitment to developing infrastructure tied to decentralized technologies. The firm confirmed that the latest bitcoin addition supports its long-term development objectives. This BTC-focused strategy indicates the group’s decision to align treasury operations with blockchain-based financial mechanisms. The capital deployment shows a clear preference for bitcoin-based financial planning over traditional reserve assets.

Blockchain Group Adds €2.8M in Bitcoin as Yearly Yield Hits 1,368%

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