- Trump Media secured SEC approval for its $2.3B Bitcoin treasury plan.
- The deal lets the company raise funds and buy Bitcoin directly.
- Approval underscores growing corporate interest in adding BTC to balance sheets.
The United States Securities and Exchange Commission (SEC) has cleared Trump Media and Technology Group’s plan to raise capital and acquire Bitcoin, a significant step in the company’s financial strategy. The move, effective June 14, 2025, comes after the regulators approved a registration statement that will allow Trump Media to pursue a $2.3 billion deal that will position it among the largest public owners of Bitcoin.
The approval means Trump Media can now move forward with its plans to acquire Bitcoin and raise additional capital from investors. The company’s final prospectus was also filed following the approval. According to the filing, nearly 56 million shares of equity and 29 million convertible notes have been registered for resale by investors who previously provided funding to the enterprise.
Trump Media Eyes Growth with Bitcoin and New Funding Flexibility
This step comes as Trump Media seeks to grow its operations across a range of platforms. The company currently runs Truth Social, a social media network, Truth+, a TV streaming service, and Truth.Fi, a financial services and technology platform. Executives say adding Bitcoin to its holdings is part of a broader expansion strategy.
The universal shelf registration, which is now effective, provides Trump Media with greater flexibility to pursue future initiatives. Although the company has stated it has no plans to issue additional securities immediately, it can do so in the future if conditions warrant.
Rising Corporate Interest in Bitcoin Amid Market Uncertainty
The deal highlights growing interest in companies adding Bitcoin to their balance sheet. Trump Media’s approval from regulators underscores a growing trend where firms view digital assets as a tool for strengthening their financial positions.
According to some experts in the industry, the shift may influence the way businesses manage their reserves, introducing a sport of new derivations to corporate strategies. Nonetheless, the long-term sustainability of this approach will be dependent on the market dynamics and how companies will deal with the volatility of virtual money.
In its filing, Trump Media maintained that statements concerning future operations and plans are at risk and subject to uncertainty. Investor sentiment, market feelings, and regulation can decide whether the plans suggested by Mr. Trump’s company will come to fruition in the future. Despite this, the approval is a significant milestone in Trump Media’s continued financial expansion.
