- Tether’s 30.4% stake in Be Water boosts independent media with tech-driven innovation.
- Tether diversifies with investments in media, tech, and sports, shaping emerging industries.
- Be Water plans global expansion, using blockchain for content and investigative journalism.
Tether, the global leader in digital assets, has made a bold move into the media industry by acquiring a 30.4% stake in Be Water, an Italian holding company that oversees acclaimed content platforms like Will Media and Chora Media.
With a €10 million capital injection, Tether signals a growing interest in shaping the future of independent journalism and multimedia content through technological innovation. This partnership not only represents financial backing but also introduces a fresh vision for how media companies can thrive without compromising their editorial independence.
Tether Invests in Be Water, Strengthening Its Commitment to Modern Media Innovationhttps://t.co/XqliKpFo1A
— Tether (@Tether_to) March 27, 2025
Shared Vision for Independent and Modern Media
Be Water, under the leadership of Guido Maria Brera, has carved a space for itself in Italy’s fast-evolving media landscape. The group focuses on podcasts, video content, documentaries, and live events.
It aims to deliver meaningful storytelling across multiple platforms. Tether’s involvement offers the infrastructure, scale, and strategic thinking required to elevate Be Water’s brands to an international level.
This investment comes at a time when media independence faces increasing pressure from commercial and political interests. Many companies are forced to align with sponsored narratives to stay afloat.
However, Be Water intends to challenge this trend by combining integrity with innovation. Tether’s backing ensures Be Water can expand without sacrificing its editorial principles.
Tether’s Broader Strategic Expansion
Tether has continued to diversify its investment strategy beyond financial technology. With over $13 billion in profits and U.S. Treasury holdings above $113 billion in 2024, the company has targeted high-impact sectors.
Recent investments include $775 million in video platform Rumble, $200 million in Blackrock Neurotech, and a strategic minority stake in Juventus Football Club. These initiatives reveal Tether’s growing interest in shaping emerging technology, media, and even sports.
Building the Future of Storytelling
Be Water’s new roadmap includes developing a robust digital infrastructure built on blockchain and advanced content distribution tools. The group plans to expand its investigative journalism efforts and forge global partnerships in film and documentary production. This strategic pivot is expected to create new formats for storytelling that appeal to global audiences while retaining local authenticity.
Revamped Leadership and Corporate Structure
The updated board structure brings together prominent figures across technology, finance, and media. Guido Maria Brera remains Chairman, while Barbara Salabè takes over as CEO. Other key stakeholders include Tether executives Paolo Ardoino and Giancarlo Devasini, alongside prominent creatives and entrepreneurs in Italy.
